For instance, it enhanced its digital twin mapping capabilities by acquiring Bengaluru-based VIDTEQ, a company that uses VideoMap technology to offer users a video clip of the complete route to any destination within a city. The company has also beefed up its technology strength with acquisitions. We started building 3D maps in 2012-13 when BMW became our customer and wanted an enhanced experience," says Verma. We were earlier building 2D Maps because that’s what the technology could support. “One leg of the company is about building maps and the other is building the technology to build the maps. The company now not only builds 2D maps but also 3D ones with landmarks, terrains and city models, 4D maps that update in near real-time, and even 3D metaverse maps. The Union ministry of electronics and information technology has enabled map services on the UMANG app for digital governance by integrating MapmyIndia APIs. Paytm displays its product prices and offers based on the user’s delivery location. The company also powers the SBI Finder App that helps locate ATMs, cash PoS (point of sale) machines, cash petrol pumps, and the nearest branch. While announcing an initial public offering (IPO) in December 2021, Verma said MapmyIndia had “crores of addresses exactly geotagged" and “.the platform to take in unstructured addresses and convert that into exact locations".įor instance, MapmyIndia is working with government bodies like the CBDT and GSTN to map direct and indirect tax sources in the country using “geotags or geocodes", and analysing the regions which contribute to tax coffers and those which do not. “Whether you’re a PhonePe, a Paytm app, or goods and service tax (GSTN), you can integrate our maps and technology into your consumer-facing app, your IT systems, so that you get all that functionality and deliver it to your users," says Verma. The company’s cloud mapping (SaaS) services, too, are used by many companies like Paytm, PhonePe, Amazon, Alexa voice, Flipkart, Uber, Ola and Grofers (now Blinkit) for planning, operations, and customer experience. The company has about 5,000 enterprise customers, including Apple, HDFC Bank, Maruti Suzuki, Hyundai, Mahindra, Mercedez-Benz, Coca-Cola, Marico, Hindustan Unilever, Airtel, Uber, PhonePe and even some government institutions like the Central Board of Taxes (CBDT), says Verma. The company now wants to use that resource to win over the Google Maps consumer.īut first, let’s take a look at how it has gone about making its mark. Over the last 25 years, MapmyIndia surveys collected hundreds of attributes about every location including building footprints, doorsteps, floor numbers, flat numbers, photographs, and types of buildings, all of which have helped the company create a data repository. Our surveyors have walked and driven millions of kilometres using professional survey equipment and moderated (the data) in the office," he says. It sometimes leads to places that do not exist or makes one drive down narrow roads on a four-wheeler because much of the data would have been provided by two-wheeler riders. Verma believes that Google Maps’ method of crowdsourcing data is less reliable than his company’s. MapmyIndia offers a range of enterprise solutions, including digital maps as a service (MaaS), software as a service (SaaS), platform as a service (PaaS), application programming interfaces (APIs), and internet of things (IoT) solutions to companies, automotive makers, government bodies, and developers and consumers in the Indian and global markets. “But we are strong in the enterprise segment, and we are much more than a maps company," says Rakesh. But why has MapmyIndia not been able to scale up despite the first-mover advantage? “The primary reason we are not very well known in the country is that we are not as pervasive in the consumer space, whereas Google Maps comes pre-loaded on Android smartphones," says chairman and managing director, and co-founder of MapmyIndia, Rakesh Verma.
0 Comments
Leave a Reply. |
Details
AuthorWrite something about yourself. No need to be fancy, just an overview. ArchivesCategories |